➜ Demystifying Programmatic Marketing and RTB
At a high level, Programmatic Marketing is the practice of implementing an automated set of business rules to efficiently target your most valuable customers and prospects with personalized ads.
A wildly useful Programmatic 101.
The divide is between good and bad content, not church and state.A lot of church is bad, too.
➜ It's Time to Start Taking Pinterest Seriously
The social network is now worth $3.8 billion, more than many legitimate sites.
We’ve been saying this for awhile here at FM, but THIS just legitimized the seriousness of Pinterest.
Everything you need to know about life can be learned from a genuine and ongoing attempt to write.
A scientific guide to writing popular (and sharable) headlines for Twitter, Facebook, and your blog, from the co-founder of Buffer.
Great data and information here for all brands on social media.