➜ Watch Out Publishers: Here Comes LinkedIn, With Original Content
LinkedIn’s Influencer feature has made it a go-to site for information that could become serious competition for leading business publications.
"Publishers, there’s a new sheriff in town. Yesterday, LinkedIn was a social network. Today, it is a powerhouse publishing brand. And with the kind of scale and audience targeting that it’s built, it will be an advertising juggernaut that can’t be stopped."
How can you compete with LinkedIn? Sadly, you can’t. So instead of focusing your efforts on “winning,” invest your time into creating the best, most valuable content. Then, you too, will be an unstoppable publisher!