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According to a report published recently by CopyPress’ – the 2013 State of Content Marketing Study– 34.8% of marketers are making content marketing their main focus during 2013.
— That’s over 1/3 of marketers surveyed.  Quite the number.  But as this article rightly points out, content marketing, like any kind of marketing, needs to be strategized and measured.  Read on for 5 actionable tips :Where content marketers go wrong­­­ - 5 rules for brands. (via analyticisms)

(via analyticisms)

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