According to a report published recently by CopyPress’ – the 2013 State of Content Marketing Study– 34.8% of marketers are making content marketing their main focus during 2013.
— That’s over 1/3 of marketers surveyed. Quite the number. But as this article rightly points out, content marketing, like any kind of marketing, needs to be strategized and measured. Read on for 5 actionable tips :Where content marketers go wrong - 5 rules for brands. (via analyticisms)